Neither the Samsung vs. Apple verdict nor the iPhone 5 can slow sales of the Galaxy S III



I never thought sales of the Galaxy S III would suffer dramatically, but honestly, I thought that they would have slowed right after the Apple vs. Samsung verdict and right after the announcement of the iPhone 5, but neither did. If anything, they helped. The above chart is from Localytics, and it shows an average weekly growth of 9% from July 31 through October 1.

What's most interesting is the two biggest spikes. The first one was a 16 percent jump during the period of August 21 to August 27 (Tuesday to Monday). On August 24, the verdict came down in the famous Apple vs. Samsung case, and you can clearly see it was the best week. The second example was during the period of September 11 to September 17, which showed 15 percent growth. It was on September 12 that Apple unveiled the new iPhone 5, but growth was the second biggest.

Interestingly enough, the worst week was just before the iPhone announcement, which showed no growth. I can only assume that consumers were waiting on the announcement. To me this proves that a lot of consumers that were holding off weren't all that impressed. They ran to the store to get their new Galaxy S III creating the spike. Growth did slow a little after the iPhone hit stores, but when you consider they hit 14% during the first week, that's still very good.

source: cnet

 

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